Do you know the value of a customer? At the risk of already creating a cliché in this very young marketing blog, the answer is “it depends.” Yeah, we’ll go there again. But it’s not as much of a “it depends” as usual, because there’s a relatively clear answer that we’ll give you. It depends
Goals! So many times we’ve seen clients want to jump into an online marketing strategy without clear goals in mind. Without goals, you can’t define success, and without a definition of success, you’ll fail. Simple as that. We won’t go into the whole “SMART goal” thing because that’s been done to death, but there is something to
If your business is investing money in a new digital marketing strategy, you want see results to justify that investment. But how long should it take to start seeing a return on your marketing spend? The answer is “it depends.” Whether you’re trying to improve a site’s SEO or if you’re running a Google Ads campaign, these things can
Whenever a client wants to improve SEO, we start by looking at the strength of their existing site to see if there’s anything easy to fix that may show quick improvements in ranking. The big point is why get too technical when the groundwork hasn’t been done? The more complicated stuff won’t help if the basics
Do you need to pay for Facebook ads? The answer is yes. Ok, blog article over. Done. Organic Facebook is dead (has been for a long time), it’s all about paid now. Yes, organic Facebook (and Twitter, and Instagram, and LinkedIn) is pretty much dead. That doesn’t mean you shouldn’t be doing organic social media, but
Even if you have the best website and a killer online marketing strategy that’s getting tons of customers, you still need to be tracking visitors and behaviour on your site. Why? Firstly, without tracking you can’t tell how these customers are coming to your site, so you don’t know what’s working and what isn’t; you can’t make
You need a newsletter, it’s that simple. Regardless of your business you’ll benefit from having a newsletter. We’ll cover how to set up a newsletter later in this article, but first we’ll elaborate on why you need a newsletter. We all know that customer retention is important. It’s cheaper to keep a customer than it
Regardless of the size of your business your brand voice and identity is of the utmost importance. As businesses on the Mornington Peninsula, we have a number of opportunities to leverage great content marketing unique to the Mornington Peninsula. Branding is important because it provides a consistent voice for current customers and potential customers to relate
For people more involved in Digital Marketing, Content Marketing is pretty core to a lot of their online marketing strategies. However it can be easily overlooked or not noticed by people less involved in the day to day of running an online presence. In a lot of ways Content Marketing is just “marketing” or “online marketing.” It’s such
If you’ve read any of our other articles, you’ll know that one of our common answers to what seems like a straightforward question is “it depends.” And when we’re talking about the cost of rebuilding a website, this is probably the biggest “it depends” that we can think of. Because of that (spoiler alert), we’re not