If you’re hear reading this blog, we have to admit something to you. We’re not just writing this blog to help you. We’re not just writing this article to improve credibility through blogging (although that is part of it). We’re writing this article to improve our website’s SEO through blogging. But how and why does
If you’ve worked on SEO for your business website, you’re probably wondering if it’s working. Well, firstly, before starting on your SEO journey, you should ensure you have goals in mind, and that your site is equipped to measure the metrics that would indicate whether you have succeeded or failed in your goals. There are a
If you’ve read our blog post on why you need a newsletter, you may be thinking “now what?” How else can you leverage email to better interact with your customers and, more importantly, get more sales. As we mentioned in the post linked above, we suggest Mailchimp as an easy to use and free (for most uses) newsletter
You need a newsletter, it’s that simple. Regardless of your business you’ll benefit from having a newsletter. We’ll cover how to set up a newsletter later in this article, but first we’ll elaborate on why you need a newsletter. We all know that customer retention is important. It’s cheaper to keep a customer than it
Regardless of the size of your business your brand voice and identity is of the utmost importance. As businesses on the Mornington Peninsula, we have a number of opportunities to leverage great content marketing unique to the Mornington Peninsula. Branding is important because it provides a consistent voice for current customers and potential customers to relate
For people more involved in Digital Marketing, Content Marketing is pretty core to a lot of their online marketing strategies. However it can be easily overlooked or not noticed by people less involved in the day to day of running an online presence. In a lot of ways Content Marketing is just “marketing” or “online marketing.” It’s such
If you’re here you probably know what a blog is and you’re probably interested in starting a blog for your business website. You may want to know why you should start a blog for your business’ website and, after knowing why you should, know how to get started. Well, to start, blogging is a core part of Content