The user experience (UX) of a site is just that: how a visitor uses and experiences a website. Having good, functional UX is important as it encourages users to convert, whether that’s buying a product, getting in touch, or some other action.
Even if you have a great digital marketing strategy with plenty of site traffic it won’t work as well if your site isn’t designed to convert users. Looking at and assessing UX should be the first thing anyone does before doing a specific campaign such as Google Ads or social media.
What is User Experience (UX)?
UX involves almost anything you see on a website: how it’s used, the navigation, how to get in touch or buy a product, or even little things like ensuring the colour scheme ensures everything is readable. We’ve all seen our fair share of over designed websites or websites that are hard to navigate. If your site visitor can’t figure out how to buy a product, they’ll leave and buy it from someone else. It’s that simple.
There are a few simple elements of UX such as simple and clear navigation, easy to find and complete contact forms, ensuring fonts are readable, and that sites are mobile friendly. From there, very little of UX is overly complicated. Having good reporting and tracking set up may help find specific problems, but much of the time the basics are easy to find and fix.
UX is mostly about common sense and a little bit of experience. On your own site, it’s easy to get bogged down in your own ideas and ignore things that should be fixed. We’re here to help, educate, and get things fixed!
Is It Hard to Overcome a Site With Bad UX?
Fixing a site with some larger UX challenges generally isn’t a problem. With some older sites it may be advisable to do a full website rebuild, but a lot of problems can be overcome by simply making navigation friendlier and better understanding how people are using your website.
Once the basics are overcome, it’s important to keep track of how the site is performing and keep optimising.
Simply wanting to start generating traffic is an easy trap to fall into, but without a site that can convert in the first place, there’s little point in taking other actions until your site is equipped to do something. As always, we’re always happy to have a chat about your site’s UX and give some advice on how to proceed.
Walk Before You Run
Before embarking on a bigger digital strategy, consider how your wider site is performing and whether visitors can easily convert. That’s where we help. Rather than just jumping in and hoping for the best, we’ll let you know the best course of action, get that part done, then proceed to the bigger aspects of your campaign.
You may have tried campaigns before that didn’t do too well, and it may have been a problem with your website. Let us take a look and let you know what we think.