Social media, such as Facebook, Twitter, or LinkedIn, is often an easy an inexpensive way to gain customers. It’s also an important part of a wider digital marketing strategy.
Like Google Ads, marketing and advertising on social media isn’t simply turning on ads and hoping for the best. Monitoring and optimisation of campaigns is needed to achieve results. Selecting the right social network and the right approach is also needed.
That’s where we come in. Let us know your goals, we’ll create a strategy.
Is Paid Social Media Right for My Business?
Ongoing organic social media campaigns can be affective, but take time and really only work with existing followers/customers. The days of free advertising on Facebook are over! This means a paid strategy is usually the best way to find customers, whether it be on Facebook, Instagram, LinkedIn, or Twitter.
Before considering a paid social media campaign, consider your product/service and how customers find it. Google Ads puts a website in front of people actively searching for that product. Paid social media puts an ad in front of people who may have an interest in a product, but aren’t searching for it at that moment.
For example, an unusual or new product that isn’t likely to be searched for is perfect for a social media campaign. People don’t know about it so they don’t know they need it.
Services that require a lot of research also tend to do well on social media.
If you’re opening a new restaurant, for example, a social media campaign aimed at locals who like to dine out may be a good option to get initial interest.
However, if you’re an established tradesperson, a Google Ads campaign may be a better option.
Before jumping into a social media campaign, get in touch to discuss your options and what you need. We’re happy to help with any aspect of the campaign as well as a larger strategy.
Getting the Most Out of Social Media
Even with a great social media campaign, if your site isn’t set up to convert visitors, you won’t get anywhere.
It’s not uncommon for people to think they just need to turn on ads and customer will come flowing in. Before spending money on social media, consider the user experience (UX) of your site to make sure people who visit can actually convert. This means making sure visitors can easily buy a product or get in touch.
Even after this, how do you know what’s working and what’s not? That’s why we don’t just turn on the ads and forget about them. We track and report back to you with results and solutions; working with you to get the best out of your campaign.
Social Media is Part of a Larger Digital Marketing Strategy
A social media campaign needs a good website with good content. It is not flipping a switch to bring in customers. A good campaign may be larger with elements of remarketing and newsletters to really get customers in. That’s why we like to look at strategy.
Whether you’re a business on the Mornington Peninsula, Victoria, or wider Australia, we’re keen to help with a social media campaign or anything else. Let’s talk.