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Category Archives: Social Media Marketing

Home/Archive Category: Social Media Marketing
View of Shelly Beach in Portsea from Port Phillip Bay

Which Social Media Network Should You Advertise On?

Apr 19, 2021adminSocial Media Marketing

Even with a large marketing budget you want to ensure you spend it wisely. You may have enough money to advertise on a variety of platforms or decided between advertising on social media versus Google Ads and want to know how to proceed. But if you’ve decided on social media, which platform should you pursue?

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Looking at Linley Point over Fishermans Bay in Mornington

Social Media Advertising or Google Ads?

Mar 15, 2021adminGoogle Ads, Social Media Marketing

If you have a limited marketing budget but want to advertise online, you want to make sure you use that budget as efficiently as possible. You may be tempted to try and split your budget between networks or you may be trying to determine whether you should concentrate on one. But which one? Different social

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Stingray in the water at Shelley Beach

How Much Is A Customer Worth To You?

Feb 3, 2021adminDigital Marketing Strategy, Google Ads, Social Media Marketing

Do you know the value of a customer? At the risk of already creating a cliché in this very young marketing blog, the answer is “it depends.” Yeah, we’ll go there again. But it’s not as much of a “it depends” as usual, because there’s a relatively clear answer that we’ll give you. It depends

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Kangaroos at Arthurs Seat

Do I Need to Pay For Facebook Ads?

Jan 28, 2021adminSocial Media Marketing

Do you need to pay for Facebook ads? The answer is yes. Ok, blog article over. Done. Organic Facebook is dead (has been for a long time), it’s all about paid now. Yes, organic Facebook (and Twitter, and Instagram, and LinkedIn) is pretty much dead. That doesn’t mean you shouldn’t be doing organic social media,

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