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Category Archives: Search Engine Optimisation (SEO)

Home/Archive Category: Search Engine Optimisation (SEO)
Mornington Sea Scouts building at sunrise

Why Your Organic Search Traffic Has Fallen

Apr 11, 2024Beachside MarketingSearch Engine Optimisation (SEO)

A lot of businesses out there rely on on traffic from search engines to bring in sales and leads. This is why search engine optimisation is so important. It’s a simple equation: get more traffic to your business’ website, the more sales will come through. Of course, not everybody who comes to a website will

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Looking along Mornington Pier towards Mt Eliza

Five Local SEO Tips For Mornington Peninsula Businesses

Mar 28, 2024Beachside MarketingSearch Engine Optimisation (SEO)

One thing that we love about working with businesses on the Mornington Peninsula and surrounds is that many of them are smaller businesses. While this can sometimes be a little more challenging from a marketing point of view, it’s a lot more rewarding. And with local businesses comes local SEO. Many of the businesses that

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Why All Local Business Need A Website

Jul 4, 2023Beachside MarketingSearch Engine Optimisation (SEO), Website Building

If you have a business, regardless of the size, you need a website. If you don’t have a website, get a website built. We’ve seen so many local business that rely on either their Google My Business listing or just a Facebook page as their website. Unfortunately, this isn’t good enough. Here we’ll outline the

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Road through the woods in Merricks

How Blogging Helps With SEO

Jun 5, 2023Beachside MarketingContent Marketing, Search Engine Optimisation (SEO)

If you’re hear reading this blog, we have to admit something to you. We’re not just writing this blog to help you. We’re not just writing this article to improve credibility through blogging (although that is part of it). We’re writing this article to improve our website’s SEO through blogging. But how and why does

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How Do Search Engines Work?

May 25, 2023Beachside MarketingSearch Engine Optimisation (SEO)

We’re going to take a bet and say you’ve used a search engine before. Assuming you’re a business owner, you’re probably also aware that SEO is an important aspect of getting people to your business’ website. Maybe you’ve tried to improve the SEO of your site or hired an agency to do so. Maybe you have a

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Spirit of Tasmania in Port Phillip Bay

Are Search Engines Sending You The Right Traffic?

May 22, 2023Beachside MarketingContent Marketing, Search Engine Optimisation (SEO)

If you’ve worked on SEO for your business website, you’re probably wondering if it’s working. Well, firstly, before starting on your SEO journey, you should ensure you have goals in mind, and that your site is equipped to measure the metrics that would indicate whether you have succeeded or failed in your goals. There are a

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Internal Linking – SEO Basics

May 9, 2023Beachside MarketingSearch Engine Optimisation (SEO)

If you’ve been working on or researching on how to improve your site’s SEO you’ve probably seen some information about link building. Link building usually refers to trying to gain links from other websites to your website (these are what’s referred to as external links). Generally speaking, search engines see this as a positive endorsement from the

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SEO Tips For Mornington Peninsula Businesses

May 3, 2023Beachside MarketingSearch Engine Optimisation (SEO)

Although we work with clients across Victoria and Australia, we are a Mornington Peninsula based digital marketing agency, so we have a special affinity for the area. For a lot of small businesses, local SEO is extremely important (and we have an article on getting started on local SEO if you need it). While the local SEO tips

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Port Phillip Bay from Fishermans Beach

Local SEO – SEO Basics to Look For On Your Website

Apr 28, 2023Beachside MarketingSearch Engine Optimisation (SEO)

For a lot of business local to the Mornington Peninsula, or any regional area for that matter, local SEO is of the utmost important. As part of our ongoing series to help educate clients, today we’re talking about local SEO. We do this because we provide local SEO for the Mornington Peninsula as well as other

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Kangaroos at Arthurs Seat

Keywords – SEO Basics To Look For On Your Site

Apr 27, 2023Beachside MarketingSearch Engine Optimisation (SEO)

If you’ve been working on SEO for your business’ website, you’re probably familiar with keywords. There’s a lot of general language and advice out there, and most of the time it’s pretty good.  We always encourage clients to become educated about their digital marketing. But it’s important to approach this education correctly. That’s why we’ve created

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