We like to say that your website is like the front door to your business, at least in the online world. And, like your physical location, if your digital front door doesn’t look inviting, people aren’t going to come into your business. That’s why having a clean and professional website is important for any business.
Beyond that, simply having a website gives any business a certain amount of legitimacy. Even a smaller business needs something to show they’re actually a business. And your Facebook page isn’t going to cut it. An actual website will help with SEO as well, both locally and in general.
A Clean and Polished Front Door
As mentioned, a business website is like the front door to your business. This puts your business (and your business’ website) in one of three positions.
Position 1 – no website:
If your business doesn’t even have a website, you’re putting a big locked door at the front of your business’ online presence. Sure, you can have all your contact details on your Facebook page, but it makes your business look unofficial, whether people are searching for it directly or just stumble upon it.
This doesn’t mean you need a big, expensive, and complex website. It just means you need something.
Position 2 – a sloppy website:
A sloppy website can make your business look unprofessional. It’s like your front door being unkept. If something on your site isn’t working, or it seems unfinished, it makes it look like your business doesn’t care. And if your business doesn’t care about selling itself in the best possible way, why would it care about its customers?
Position 3 – a great website:
A good website, even if it’s simple, puts your business’ best face forward. It gives visitors all the information they need about your business and is a big inviting door for a potential customer to walk through and become a paying customer.
As mentioned, if you’re a smaller business, this doesn’t have to be a complex site. Maybe it’s just a homepage that looks professional, a services page so users can understand what you do, and a contact page. If it looks professional, it will do the job.
More Benefits of Having A Website
The biggest reason for having a website (beyond looking professional) is that potential customers can then find it! If you don’t have a website, there’s nothing to find, is there?
Ranking well in search can be difficult, yes, but simply the existence of a website is another drop in the bucket that actually gets your business noticed. If you’re just a local business trying to rank well locally, a few pages optimised for local search can go a long way. That’s why we have a page all about being a Mornington SEO agency. It’s a fairly competitive term, but if we didn’t have it, we wouldn’t rank at all and would get zero traction here. This is similar with our Frankston SEO agency page. This is all basic local SEO. Something you’d be doing on your basic website as well.
So Get Started
If you don’t know how to get started with a website for your business, get in touch with us. We work with businesses of all shapes and sizes, so we can help you create a website of any size.
Even if your business is still new, we’re happy to create something clean and professional to start with. As your business grows, we can help your website grow with your business.
