We’ve already gone into the importance of goal setting, but we only touched briefly on setting the right goals for your digital marketing campaigns. Ultimately, you want your business to be successful, and this usually means getting more sales, more clients, more work, more revenue, more profit… more of whatever it is that makes your business tick. Yeah,
Goals! So many times we’ve seen clients want to jump into an online marketing strategy without clear goals in mind. Without goals, you can’t define success, and without a definition of success, you’ll fail. Simple as that. We won’t go into the whole “SMART goal” thing because that’s been done to death, but there is something to
Even if you have the best website and a killer online marketing strategy that’s getting tons of customers, you still need to be tracking visitors and behaviour on your site. Why? Firstly, without tracking you can’t tell how these customers are coming to your site, so you don’t know what’s working and what isn’t; you can’t make