If you’ve read our recent article on setting the right digital marketing goals, you’ll have noticed that we talk about the sales funnel. But what is a sales funnel and how does it help you better understand your online marketing efforts? Put simply, a sales funnel is a representation of a person’s journey from discovering your
We’ve already gone into the importance of goal setting, but we only touched briefly on setting the right goals for your digital marketing campaigns. Ultimately, you want your business to be successful, and this usually means getting more sales, more clients, more work, more revenue, more profit… more of whatever it is that makes your business tick. Yeah,
If you’ve read our blog post on why you need a newsletter, you may be thinking “now what?” How else can you leverage email to better interact with your customers and, more importantly, get more sales. As we mentioned in the post linked above, we suggest Mailchimp as an easy to use and free (for most uses) newsletter
Do you know the value of a customer? At the risk of already creating a cliché in this very young marketing blog, the answer is “it depends.” Yeah, we’ll go there again. But it’s not as much of a “it depends” as usual, because there’s a relatively clear answer that we’ll give you. It depends
You need a newsletter, it’s that simple. Regardless of your business you’ll benefit from having a newsletter. We’ll cover how to set up a newsletter later in this article, but first we’ll elaborate on why you need a newsletter. We all know that customer retention is important. It’s cheaper to keep a customer than it