A lot of businesses out there rely on on traffic from search engines to bring in sales and leads. This is why search engine optimisation is so important. It’s a simple equation: get more traffic to your business’ website, the more sales will come through. Of course, not everybody who comes to a website will
One thing that we love about working with businesses on the Mornington Peninsula and surrounds is that many of them are smaller businesses. While this can sometimes be a little more challenging from a marketing point of view, it’s a lot more rewarding. And with local businesses comes local SEO. Many of the businesses that
If you have a business, regardless of the size, you need a website. If you don’t have a website, get a website built. We’ve seen so many local business that rely on either their Google My Business listing or just a Facebook page as their website. Unfortunately, this isn’t good enough. Here we’ll outline the
We like to say that your website is like the front door to your business, at least in the online world. And, like your physical location, if your digital front door doesn’t look inviting, people aren’t going to come into your business. That’s why having a clean and professional website is important for any business.
If you’re hear reading this blog, we have to admit something to you. We’re not just writing this blog to help you. We’re not just writing this article to improve credibility through blogging (although that is part of it). We’re writing this article to improve our website’s SEO through blogging. But how and why does
We’re going to take a bet and say you’ve used a search engine before. Assuming you’re a business owner, you’re probably also aware that SEO is an important aspect of getting people to your business’ website. Maybe you’ve tried to improve the SEO of your site or hired an agency to do so. Maybe you have a
If you’ve worked on SEO for your business website, you’re probably wondering if it’s working. Well, firstly, before starting on your SEO journey, you should ensure you have goals in mind, and that your site is equipped to measure the metrics that would indicate whether you have succeeded or failed in your goals. There are a
Even with a large marketing budget you want to ensure you spend it wisely. You may have enough money to advertise on a variety of platforms or decided between advertising on social media versus Google Ads and want to know how to proceed. But if you’ve decided on social media, which platform should you pursue? Not all
With a recent ad campaign by Wix attacking WordPress and the general backlash from the digital marketing community, we figured we’d weigh in to back up WordPress and explain why we prefer it. We’ll go one step further and say WordPress is better than the likes of Squarespace and Shopify as well. Before starting though we’ll
If you’ve read our recent article on setting the right digital marketing goals, you’ll have noticed that we talk about the sales funnel. But what is a sales funnel and how does it help you better understand your online marketing efforts? Put simply, a sales funnel is a representation of a person’s journey from discovering your