About International First Growths

Based in both the Mornington Peninsula and France, International First Growths (IFG) consult with wineries across the world to help them achieve their sales and marketing goals. IFG work with only the most premium wines in the world.

The Challenge

While IFG was already an established business, they didn’t have much of a web presence. Their industry relied more on traditional marketing and word of mouth than it did on having a flashy website and other online marketing efforts. That being said, IFG appreciated that they needed a clean, polished, and professional website for both current and potential clients. Basically, they needed a place online for clients to research them and see that they’re an establish and reputable business. They didn’t need anything big, just a basic website that looked good.

The Solution

Working with their staff in both Australia and France, we collected a brief and got to work. IFG weren’t completely sure what they wanted, but knew that their website needed to look good and professional. We presented IFG with a few options on their general site layout before we started. From there we:

  • Built a fresh new websitewe had nothing old to work with so we just got started on their new domain. It was tons of fun to work with a completely blank canvas!
  • Copywriting and editingwe narrowed down IFG’s services and strengths into introductions, USP’s and more so that the new website could actually have something written on it! IFG gave us some great feedback to allow us to get everything just right.
  • Website hosting: as an international business, the location of their hosting wasn’t terribly important. They were happy to host with us on our local servers in Melbourne.

The Outcome

Well, we think the new site turned out great! It ticked all the boxes of being clean, professional, and also showcased some of the big names that IFG work with. We’re looking forward to watching IFG grow further so we can work with them again to add more producers and locations to their website.