The core of many of our digital marketing strategies involves great content. Without a good content marketing strategy, many other digital marketing activities will fall short. It’s all interlinked. Content is great to promote on social media, it’s something for users to look at on your site, and it helps with SEO.
Content marketing cannot be ignored. Simple.
What is Content Marketing?
If you’re here you’ve either heard of content marketing and you’re looking for a great agency to help with it, or you’re intrigued by the idea and want to know more. Either way, we’re here to help with your content marketing needs.
Put simply, content is the “stuff” on a website and the “stuff” related to your brand across the internet. This “stuff” gets people interested in your business, ultimately bringing them to your site (or even physical store) and therefore brings in more sales. Content can be blog posts that help with SEO or are promoted on social media, interesting images to post on Instagram, or a video testimonial from a customer that you can share on social media or put on the homepage of your website. Content marketing is creating and leveraging that content to get the most out of it.
We like content because it works. Sometimes it’s obvious when it works, like putting a picture of the cool new shoes you’re selling on Instagram. Users click the shoe, go to your site, and buy the shoes. That’s content marketing in action. Sometimes it’s less obvious. A good blogging campaign can help a website perform just as well with SEO. It’s hard to tell any one action that got you there, but it’s all helping.
If you’re not sure how to proceed with content marketing, we have a few of the standard actions below.
Blogging Campaigns
Blogging is a great way to get started in content marketing. Even if it’s a short article every couple of weeks, blog articles on your website help with SEO, answering user questions, and creating credibility for your business.
By simply having a deeper and wider range of written content on a website, that website will often do better in search performance. Going further, a good blogging strategy carefully considers the topics and titles of each article in order to account for longer searches by users. This helps get users onto your site and interacting with your business.
Blogging can also aid with helping your business gain credibility. A site doesn’t always need to go for the hard sell. Sometimes the soft sell is better. A well crafted blog article helps move people through towards the sale or visit. Softly.
Social Media Campaigns
Although we provide social media strategy and execution, you can’t do much on social media without content. Content on social media includes simply promoting blog articles, sharing images or video, and much more.
Social media is a great way to interact with customers, but to get them to interact you need to give them something to interact with. That’s where content comes in.
eBooks and Resources
A larger eBook or resource can be an effective way for professional services businesses to get leads for their business. The strategy is pretty simple. Just provide something of value for users to download. It may be beneficial to get the user’s details in exchange for the download. That way you can follow up with them later for a harder sale. Alternatively, the valuable download can be used to show a business’ credibility or get more loyalty from existing customers.
There’s a lot you can do with downloadable resources. They’re well worth being part of a good content marketing strategy.
Content Marketing is Part of a Larger Strategy
While we can provide a strategy of any size or simply fit into your existing strategy, we always suggest getting your content to work well with your other marketing activities. We don’t like to work in isolation, so let us know what you’re currently doing and how we can fit in.
Beachside Marketing is a digital marketing agency based on the Mornington Peninsula. We have a passion for helping other business across the Mornington Peninsula as well as businesses throughout Victoria and Australia. If you want to discuss your content marketing or general digital marketing ideas, drop us a line.
