What Is Website Hosting?
January 12, 2026If you are looking to build a website for your business you’ll need website hosting. If you already have a website for your business, you have hosting. But what is website hosting and why do you need it? Put simply, your host is just the computer that your website lives on; this computer is called a server. […]
Internal Linking – SEO Basics
If you’ve been working on or researching on how to improve your site’s SEO you’ve probably seen some information about link building. Link building usually refers to trying to gain links from other websites to your website (these are what’s referred to as external links). Generally speaking, search engines see this as a positive endorsement from the […]
Have You Defined The Right Digital Marketing Goals?
We’ve already gone into the importance of goal setting, but we only touched briefly on setting the right goals for your digital marketing campaigns. Ultimately, you want your business to be successful, and this usually means getting more sales, more clients, more work, more revenue, more profit… more of whatever it is that makes your business tick. Yeah, […]
Social Media Advertising or Google Ads?
If you have a limited marketing budget but want to advertise online, you want to make sure you use that budget as efficiently as possible. You may be tempted to try and split your budget between networks or you may be trying to determine whether you should concentrate on one. But which one? Different social […]
SEO Tips For Mornington Peninsula Businesses
Although we work with clients across Victoria and Australia, we are a Mornington Peninsula based digital marketing agency, so we have a special affinity for the area. For a lot of small businesses, local SEO is extremely important (and we have an article on getting started on local SEO if you need it). While the local SEO tips […]
Email Automation Basics
If you’ve read our blog post on why you need a newsletter, you may be thinking “now what?” How else can you leverage email to better interact with your customers and, more importantly, get more sales. As we mentioned in the post linked above, we suggest Mailchimp as an easy to use and free (for most uses) newsletter […]
Our Favourite WordPress Plugins
WordPress is one of the most popular content management systems (CRM) in the world. What’s a CRM you ask? Well, most websites use software called a CRM to better manage their site; things like the copy on the website, page layouts, site structure, and more. Basically, a CRM makes it easier to manage a site […]
Local SEO – SEO Basics to Look For On Your Website
For a lot of business local to the Mornington Peninsula, or any regional area for that matter, local SEO is of the utmost important. As part of our ongoing series to help educate clients, today we’re talking about local SEO. We do this because we provide local SEO for the Mornington Peninsula as well as other areas (like SEO for […]
Keywords – SEO Basics To Look For On Your Site
If you’ve been working on SEO for your business’ website, you’re probably familiar with keywords. There’s a lot of general language and advice out there, and most of the time it’s pretty good. We always encourage clients to become educated about their digital marketing. But it’s important to approach this education correctly. That’s why we’ve created […]
Setting Up Google Merchant Centre In WooCommerce
Google Merchant Centre is a great tool for getting ecommerce products in front of potential customers. Unlike standard Google search, Google Merchant Centre sends products to the Google Shopping Network, showing listings either organically or through Google Ads. All in all, this is just another aspect of SEO that you need to pay attention to if you’re running […]