Which Social Media Network Should You Advertise On?
January 13, 2026Even with a large marketing budget you want to ensure you spend it wisely. You may have enough money to advertise on a variety of platforms or decided between advertising on social media versus Google Ads and want to know how to proceed. But if you’ve decided on social media, which platform should you pursue? Not all […]
Social Media Advertising or Google Ads?
January 12, 2026If you have a limited marketing budget but want to advertise online, you want to make sure you use that budget as efficiently as possible. You may be tempted to try and split your budget between networks or you may be trying to determine whether you should concentrate on one. But which one? Different social […]
How Much Is A Customer Worth To You?
Do you know the value of a customer? At the risk of already creating a cliché in this very young marketing blog, the answer is “it depends.” Yeah, we’ll go there again. But it’s not as much of a “it depends” as usual, because there’s a relatively clear answer that we’ll give you. It depends […]
Do I Need To Pay For Facebook Ads?
Do you need to pay for Facebook ads? The answer is yes. Ok, blog article over. Done. Organic Facebook is dead (has been for a long time), it’s all about paid now. Yes, organic Facebook (and Twitter, and Instagram, and LinkedIn) is pretty much dead. That doesn’t mean you shouldn’t be doing organic social media, but […]